Created by Max Azria's daughter, BCBGeneration is a line for the modern woman. Since 2009, Joyce Azria has created a brand that appeals to every "it" girl. More than just handbags, BCBGeneration offers a lifestyle to its consumers. Its mission is to deliver fashion to every girl, every time by creating a brand that mirrors the women who wear its handbags. Find classic and trendy silhouettes paired with luxurious details when you shop BCBGeneration handbags.